Split Air Conditioner

Lloyd set out to create a distinctive split AC for its Luxuria Collection, with the ambition of redefining everyday comfort in the mass-premium segment. The design challenge lay in working with the existing chassis of the Stellar AC, while elevating the user experience through thoughtful detailing and innovation. Central to this was the integration of a mood lighting feature, aimed at creating a unique atmosphere and enhancing the lifestyle value of the product beyond just cooling performance.

The project began with trend analysis and mood board explorations, setting the foundation for a design language that reflected both elegance and modern sensibilities. From this, ten different design directions were developed for the Luxuria Collection, each exploring new possibilities in form, finish, and user interaction. Ultimately, two refined concepts were selected and successfully launched during the summer of 2025, marking a milestone in Lloyd’s vision of blending technology, design, and lifestyle into one seamless experience.