Design Language
Steel Door
A coherent design language. The reflective chrome end-cap that catches ambient light, the soft pill UI that contrasts against the planar steel, and a multipart handle engineered to span all 78 SKUs.
1
The reflective chrome end-cap catches ambient light drawing attention to the handle and interactive zone
2
The soft pill geometry contrasts against the planer steel surface, improving visibility and guiding interaction
3
Multiple handles profiles were explored to balance ergonomic grip comfort, door weight, and visual alignment. The handles were designed to be multipart that enables multiple variants distributed across 78 SKUs
Design Language
Glass door
India's first UI integrated directly on a glass door surface — no cutout, no applied panel — positioned within the natural reach zone for effortless access. A pull-out drawer at the base converts plinth dead-space into usable storage.
1
India's first UI on a glass door. UI integrated on Glass Door for intuitive interaction positioned within the natural reach zone for effortless access.
2
Expressive, tactile interface designed to guide interaction instinctively.
Interior
Rebuilt around Indian use
Six purpose-designed zones replace the generic shelf-and-crisper layout that has defined the segment for decades. Each zone answers a specific user behaviour.
A single platform investment, monetized across 78 SKUs
